Bell sets up new Irish dealer network with Sleator Plant

Bell Equipment UK has signed a new agreement with Sleator Plant for the distribution of ADTs and wheeled loaders in Ireland. Sleator, which is part of the Ballyvesey Holdings group of companies, has bases in Belfast and Dublin, so will act as Bell’s dealer both north and south of the border. The move forms part of a wider reorganisation of Bell’s business strategy across Europe, particularly following the introduction of the company’s new wheeled loader range. Neville Paynter, managing director of Bell Equipment UK, said:

“We’re delighted to have agreed this partnership approach in Ireland with Sleator Plant. “Sleator has an excellent reputation both north and south of the border, which Bell hopes will strengthen the brand and product offering in Ireland going forward. “Ireland is an important market for Bell, so it’s essential that we have a dealer capable of delivering a service that reflects the high quality of our products.”

The agreement means that Sleator will provide Bell customers in Ireland with the same parts, servicing and maintenance service that is enjoyed by customers in mainland Britain. Sleator will be handling Bell warranty liabilities in Ireland on behalf of Bell Equipment UK Ltd.

Dermot Cunnie, Ballyvesey Construction Group General Manager, said:

“We’ve looked at the ADT market for some time, and Bell is the product that has impressed us the most. We’re very pleased to have been selected as Bell’s dealer in Ireland.”

Not only is Bell a manufacturer of high quality, reliable machines, it’s also a great family run company that shares similar philosophies to our own. We’re very excited about the future.”